Reports
Latest reports tagged Social Proof.
Reports from GoFundMe guides, crowdfunding experts, and commenters say there is no single blueprint for making a fundraiser go viral 5 . Still, a viral fundraiser almost always has a relatable detailed story, captivating content like images or video, and channels to share it 3 . You also usually need...
Ever been on a bus or train and someone’s phone is pumping out tunes while everyone else steals sideways glances? You’re not alone. Research and plenty of public discussion point to a tangle of social and psychological reasons why some people skip headphones and share their playlist with the whole...
When you scroll past a creator recommending a miracle product, you might not ask for their diploma—and you're not alone. A mix of psychological and social factors explains why audiences often trust influencers without ever checking their qualifications. Here is what the evidence tells us. Parasocial Bonds and the Illusion...
