What were the major milestones in Oliver Tree's music career, and how did his viral song 'When I'm Down' lead to his sig

Key milestones in Oliver Tree’s music career

• 2010–2016: Early aliases – He started making music in 2010 as Kryph, changed his name to Tree in 2011, took a break in 2014, and returned in 2016 as Oliver Tree. [2]
• 2017: Viral breakthrough – His single “When I’m Down” went viral, gaining widespread attention. That buzz directly led to a record deal with Atlantic Records. [10] [14]
• 2020: Debut album – He released his major‑label debut LP Ugly Is Beautiful, which collected many of his earlier singles and spotlight tracks. [1] [4] [11]
• Hit singles – Tracks like “Life Goes On” and the collaboration “Miss You” (with a German DJ) became streaming and radio successes. [3] [5] [6]
• 2022: Cowboy Tears – In February 2022 he dropped his second album, Cowboy Tears. [12]
• 2023: Alone in a Crowd – September 2023 saw his project Alone in a Crowd arrive. [12]
• Parting ways with Atlantic – After several years and millions of dollars made for the label, Oliver Tree left Atlantic Records and started releasing music independently. [8] [9]

How “When I’m Down” led to the Atlantic Records signing

Oliver Tree put out the single “When I’m Down” in 2017 through Stem Disintermedia. [14] The track quickly caught fire online, and that viral momentum turned into a major‑label opportunity. As one music‑industry outlet put it, “He first gained significant attention in 2017 when his single ‘When I’m Down’ went viral, leading to a signing with Atlantic Records.” [10]

In short, the online buzz around the song was the direct trigger for Atlantic Records to sign him. The available evidence doesn’t detail how the music video (if any) contributed or the exact back‑and‑forth of the deal, but it shows that the song’s viral success was the catalyst. [10]