EvidenceChain answer

What are the most common reasons people downvote posts on Reddit, and how do these norms vary across different communiti

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What the downvote button is supposed to do

Downvotes are meant for content that is rule-breaking, off-topic, or non-contributing, and downvoted content sinks in sorting [3][33]. A commonly taught community norm is to use the downvote button when a post breaks a subreddit rule or hinders discussion [29]. Downvotes are also described as a signal of disapproval or low quality [7].

Why people actually downvote in practice

  • Many users treat downvoting as a way to remove content they disagree with, like a "censor this post" button [14]. Some users even argue the downvote button should be used when you disagree [28].
  • Official Reddiquette says users should not downvote an otherwise acceptable post just because they personally dislike it [5][23], and should not mass-downvote someone else's posts [6][24]. The fact that these rules exist suggests both behaviors are common enough to need discouraging.
  • Strategic downvoting happens too, including spammers trying to improve their own ranking and trolls downvoting for fun [15].
  • "Stalker" downvoting is a pattern where someone retaliates against another user by downvoting that user's contributions en masse [16].
  • Early votes can create a bandwagon effect: if the first few voters downvote a post, it tends to receive more downvotes, while early upvotes tend to attract more upvotes [20].
  • Users frequently report being downvoted for no visible reason when asking for help, addressing points in a discussion, sharing an opinion, posting ordinary content, or when the voter is not directly affected by the post [1][2][30][31].
  • Low-value promotional content is a common downvote target, including thinly disguised ads posted as "questions" [8][9].
  • Not all apparent downvotes are real. Reddit deliberately skews or "fuzzes" vote counts to confuse bots and as spam prevention, so some displayed downvotes may be fake [18][19][32]. Reddit also does not register votes made from a user's profile page, partly to reduce stalker downvoting [22].
  • Research on actual behavior found that most users do not read the article they vote on — 73% of posts were rated without first viewing the article [34]. Another study recorded the clicking, browsing, and voting behavior of 186 Reddit users over a year [35].

The evidence does not provide a strict popularity ranking of these reasons, but these patterns are the ones described across the sources.

How downvote norms vary between communities

Downvoting is a system with a precedent of punishing people who do not conform to the social norms of a particular subreddit [4]. In other words, the same comment can be fine in one community and heavily downvoted in another.

  • Each subreddit has a different character depending on its moderators and the community it attracts, and what gets upvoted or downvoted depends on the format, tone, and topics expected in that subreddit [11][12].
  • In discipline-focused subreddits such as AskHistorians, users can be downvoted just for asking a question, let alone answering one [13].
  • Perceived standards differ by area too: commenters in one discussion said standards might be lower in politics sections than in programming sections [17], and noted that a 51% voting majority in the politics subreddit could skew the front page toward one political viewpoint [21].
  • Communities also teach their own downvote etiquette. For example, one commenter described it as: upvote if you agree, do not upvote if you disagree, and downvote only if the comment is pointless, rude, obnoxious, or incorrect [26].
  • In another subreddit, a reminder told users not to upvote or downvote based just on who posted, meaning voting based on the poster rather than the content is considered bad etiquette there [27].
  • Reddit's voting system is community-driven: upvotes raise content, downvotes bury it, and the community collectively decides what content is worth seeing [10]. Because each community has its own standards, that collective decision looks different from subreddit to subreddit.

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