要高效获取优质外链,以下是一些最佳实践和策略:
客座博客:通过在其他热门网站上发表文章,吸引新读者并获得曝光。可以理解为投稿,向目标网站申请发表文章,发布文章可获得外链。高质量且未在其他地方发表的新内容更容易获得guest posting机会,并允许适当放置链接。
资源页面链接建设:寻找行业内的资源页面,并尝试在这些页面上添加自己网站的链接。可以通过搜索关键词加上特定的搜索指令(如inurl:links, helpful resources等)来找到相关的资源页面。
断链建设:利用工具(如Ahrefs Site Explorer)查找有链接的404页面,联系网站管理员请求替换为自己网站的相关内容链接。
Skyscraper策略:找到行业内表现良好的内容,创建更优质的版本,并联系引用原内容的网站,建议他们链接到你的内容。
HARO(Help a Reporter Out):注册成为HARO的来源,提供专业意见或信息,可能会获得媒体的引用和链接。
使用搜索引擎和社交媒体:通过Google搜索特定关键词组合(如your keyword + inurl:write-for-us)寻找接受投稿的网站,或通过社交媒体寻找行业KOL,收集他们曾经投稿的网站,尝试投稿。
通过这些策略,网站可以有效地获取优质外链,提升网站的权重和搜索引擎排名。
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